TIL - Investor Memo - Confidential

TIL

AI-Native Growth Marketing System

Pre-Seed | $150K-$350K | NYC, May 2026

Executive Summary

TIL is an AI-native system that helps startups discover what drives growth. Founders plug

in their company, product, goals, analytics, and customer context. TIL generates GTM strategy,

prioritizes experiments, analyzes results, and continuously updates what the company should

do next.

Today, startups often fail not because they cannot build products, but because growth discovery

is too slow, too expensive, and too dependent on luck. Founders either try to figure out growth

themselves, hire expensive marketers and agencies, or use generic AI tools that automate

specific tasks but do not make strategic growth decisions.

TIL replaces this with a system that generates GTM strategy, prioritizes experiments, analyzes

results, and continuously updates what a company should do next.

We believe every company will eventually operate with an AI-native growth system, similar to

how they adopted CRMs and analytics platforms in previous software waves.

TIL is raising a pre-seed round to accelerate product development, hire technical talent, and get

the system into customers’ hands.

Problem

Most startups fail to find traction not because they cannot build products, but because they

never systematically discover what drives growth.

Today, founders either:

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try to figure out growth themselves,

hire expensive marketers and agencies,

or use generic AI tools that generate content but do not make strategic growth decisions.

As a result, growth discovery is often:

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slow,

expensive,

TIL - Investor Memo - Confidential

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and highly dependent on luck.

Many startups:

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waste time on low-impact channels,

discover traction too slowly,

or never find the growth loops that could make the business work.

Insight

Growth marketing is not primarily a tactics problem. It is a reasoning problem. The core job of

growth is:

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diagnosing why a product is or is not growing,

identifying what to test next,

prioritizing channels,

interpreting signals,

and continuously updating strategy.

Today, this process exists inside individual humans. TIL turns that process into software.

Solution

TIL is an AI-native growth system. A founder connects their company context - product, goals,

analytics, and customer data - and TIL acts as a permanent growth team member: generating

GTM strategy, designing experiments, analyzing results, and updating the plan in real time.

Unlike agencies or generic AI tools, TIL builds a persistent model of what works for each

specific business. The system gets smarter the longer a company uses it, just like a human

growth marketer would.

Traction & Validation

TIL is not a hypothesis. The underlying methodology has already been validated in the market:

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Paying customers today: Jelena currently delivers this process manually as an agency,

with paying clients across DTC, B2B SaaS, and consumer apps.

Demand signal: multiple VPs and Directors of Growth are already waiting to test the

product once available.

Internal AI agents already assist with GTM planning, channel prioritization, experiment

design, and growth analysis - partial automation of the full system.

TIL - Investor Memo - Confidential

The product codifies a process that already works and already has a market. The initial product

is expected in users’ hands in the near term, with rapid iteration from day one.

Founder-Market Fit

Jelena Dobric is a growth operator with experience across:

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Monzo,

Duolingo,

Morning Brew,

McGraw Hill,

and YC-backed startups.

Over the last decade, she has built and led growth systems across consumer apps, EdTech,

media, and DTC businesses and:

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built GTM systems,

scaled acquisition channels,

reduced CAC,

launched products,

and led growth experimentation across multiple industries

repeatedly applying a systematic experimentation process to discover what drives growth for

each company.

TIL emerged from the realization that this process, historically dependent on individual expertise

and manual execution, can now become software.

Jelena is uniquely positioned to build TIL because the product’s core challenge is encoding

years of high-level growth reasoning into an AI system. That is precisely what Jelena has spent

her career doing.

Market

TIL’s initial market is pre-seed and seed founders - ~150,000 active globally at any time. At

$100/month, that’s a $180M TAM for the initial product alone.

As the product expands across tiers, the opportunity scales significantly:

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Founder plan ($100/month): ~150K early-stage startups → $180M TAM

Startup growth plan ($3K/month): ~25K Series A-B companies → $900M TAM

Enterprise ($10K-$15K/month): ~50K growth-focused SMBs → $7.5B TAM

TIL - Investor Memo - Confidential

Combined Stage 2 TAM: ~$8.5B. This is the spend currently going to agencies, consultants, and

in-house growth hires that TIL aims to compress or replace.

Competitive Landscape

No current solution occupies TIL’s position. The closest categories, and why they fall short:

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Agencies and consultants: experienced, but human-bandwidth-constrained, expensive,

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and inconsistent.

In-house growth hires: strong operators, but slow to recruit and not available to

early-stage companies.

AI marketing tools (Jasper, Copy.ai, ChatGPT): automate content execution, but require

the company to already know its strategy. They do not reason about what to test, which

channels matter, or why growth is or isn’t happening.

The defensible moat is not the AI itself - it’s the proprietary growth reasoning framework built

from a decade of hands-on experimentation, and the persistent company-specific learning that

compounds over time.

Business Model

SaaS subscription, tiered by company stage and functionality:

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Founder plan: ~$100/month - pre-seed and seed founders, solo or tiny teams.

Startup growth plan: ~$3,000/month - post-seed companies with an active growth

function.

Enterprise: ~$10,000-$15,000/month - scaling companies replacing or compressing

agency and consultant spend.

The beachhead is the founder plan - high volume, low friction, and a natural expansion path as

customers grow through funding stages.

Risks & Pre-Mortem

Three key risks, and how TIL is addressing them:

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Can growth reasoning be reliably systematized across different company types? Partially

de-risked: the framework has already been applied across five distinct business models

with paying customers. The product builds on a proven manual process, not a

hypothesis.

TIL - Investor Memo - Confidential

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How defensible is this as foundation models improve? The moat is not the model - it’s

the reasoning framework and the persistent company-specific learning layer. Commodity

LLMs make the infrastructure cheaper; they don’t replace the system built on top.

Will founders trust AI with strategic decisions? Early demand signals suggest yes - but

TIL’s initial positioning is as a “Growth Co-pilot,

” working alongside the founder rather

than replacing their judgment. Trust is built through consistent, explainable

recommendations.

Fundraising

TIL is raising $150K-$350K in pre-seed funding. Use of proceeds:

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Hire a technical co-founder and founding engineers

Accelerate product development and build core infrastructure

Get the product into customers’ hands and begin iterating on real-world usage

The round is designed to provide 12 months of runway and support three milestones: launch of

the initial product, first paying SaaS customers (distinct from current agency revenue), and

validation of the core growth reasoning engine.