Hi!

I'm Jelena Dobric, welcome to my website.

My interests include growth marketing, startups, AI in marketing, and how words and design can influence behavior.

I do contract growth marketing work through my agency TIL Marketing.

My growth marketing philosophy is that growth marketing is a kind of detective work. You can read about it here.

If you want to become good at growth marketing, start by following this advice:

• Traction, by Gabriel Weinberg and Justin Mares (book)
• Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
• The Racecar Growth Framework

If you want to understand how you need volume and speed vs. content to reach a goal, read how I applied to 1,600 jobs in 2 months and got 4 offers (0.25% success rate).

If you happen to want to read my Serbian translations of Paul Graham's essays:

• The Four Quadrants of Conformism
• Being a Noob

If you want to start using AI in your growth marketing work, hang tight for a few more days from when you read this. My blog post is coming.